There are 3 necessary places to have your keyword placed in your blog articles and pages. This is a practice that you must consciously take advantage of. These 3 areas will be doing the heavy lifting for your blog or website’s SEO.

Although these are natural areas where the main idea of your page or article would be found there is always some tweaking that can be done to make it more apparent to those reading and search engines who are trying to determine your main idea.

1. At the beginning of the page URL. This is also called the slug or webpage address. It is important to have a URL that is small, simple and keyword rich. That doesn’t mean you should repeat your words over and over again but it does mean to be purposeful with how close you place the keyword(s) you are trying to communicate to the front of the name.

2. In the first 140 characters of your content. If you don’t have a specific plugin or “description generator” then your first 140 characters in your content will determine what shows up in the description under the blog title in SERP (Search Engine Results Page). This will yield better results in the SERPs and also higher click throughs.

3. In the last paragraph or 50 words of your content. This naturally happens when you write a good article. It never hurts to carefully consider it when writing an article even though it should be natural. Placing your keyword in the last part of the article/content is naturally done by reviewing the main points of your article.

A good article may automatically do that but it doesn’t intentionally do it. That is where the mistakes come in. Maybe you rabbit trailed and your content became a long dialogue about everything instead of what you had originally intended to write about. This is where a purposeful attempt at placing your keyword in your article will really help your all around SEO.

Having good keyword placement on your website is as important as placing a neon sign on a busy street. It should help direct people to understand your message.

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March 10, 2011 in Blog, Site Optimization with 0 Comments

Black hat SEO has always been around. I’m sure there were cavemen businessmen who secretly carved over a competing companies stone engraving or added a mustache to a companies advertisement on the public restroom wall. It’s pretty much the same difference.

You may have seen the article over the weekend, or maybe you didn’t. JC Penny was caught in an elaborate black hat SEO link scheme.
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February 14, 2011 in Blog, Site Optimization with 0 Comments