Hey Charleston!

Wingspan Marketing is a small WordPress Development company specializing in Search Engine Optimization (SEO) for businesses in the Charleston, SC area and beyond.

Since early 2007 I have been working with small businesses and non-profits to build a strong robust presence on the web. Here are a few of my past and present clients.

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How Often Should You Update Your Website? (video)

When you discuss different attributes of a website that effect ranking in Search Engine Optimization the conversation usually includes the idea of frequency of page updates.

Based on the evidence that blogs seem to show up very quickly in Google and Bing it is safe to assume that new and unique information is what Googlebot eats for breakfast.

This brief video discusses some of the theory behind when pages should be updated. Take a listen and then let me know what you think.
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January 3, 2011 in Site Optimization with 0 Comments

Define SEO Please!

seo

Whenever I get this question: “So what exactly do you do as an internet marketer?” I always respond with the letters SEO somewhere included in my explanation. Unless someone has used an SEO services in the past or had some training in it before there is a sorta sceptical feeling to the whole thing.
I am on a quest to define SEO (search engine optimization) as I see it. Many smart people have differing ideas on what exactly this discipline really is but I want to define it myself.  Continue Reading…

December 31, 2010 in Blog, Site Optimization with 0 Comments

Life-Blood of the Search Engine

seo

Keywords and Key Phrases is the blood of the search engine world. It allows people to find what they need in a huge expanse of information.

Keyword research is overlooked many times in favor of diving right into website development. This is unfortunate due to the fact that a goal is rarely reached when there is no planning involved. I set aside a large segment of my web development time in keyword and online market research. This sets the stage for setting solid steps to take in order to accomplish the goal that has been set.
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December 28, 2010 in Blog, Site Optimization with 0 Comments

Check These 3 Items On Your Site For Better Results

check-your-content

I am working on several projects that are requiring some major content overhaul. One such site is my own personal blog. I won’t go into every aspect that needs to be optimized here in this article but I would like to cover three simple things you can do to help your site appear better in searches. There are several areas on a page that need special attention: the title, the first paragraph, and the pictures. When these three items are done properly it allows search engines to index your site faster.

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November 29, 2010 in Site Optimization with 0 Comments

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