I started Wingspan Marketing as a small SEO company based in Pensacola, FL this last December. It is fun to be able to blog about different things in Search Engine Optimization that I find interesting while hoping to generate some income.
I haven’t set any traffic goals yet since I am focusing on content. Even still, I didn’t expect to see numbers like the ones I’m going to show you.
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This was a story in our local news about a high school student who set up a “burn” page for his high school on FaceBook. The student ended up being arrested and the other kids that posted the horrible information are being punished accordingly. The question arises in my mind of whether FaceBook should be prosecuted as an enabler or rewarded for revealing what was going on among the high school students.
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As Wingspan Marketing begins to develop it’s place in the internet marketing field I see the need to focus on a specific call to action or mission statement.
Focus is important in any business but I have witnessed myself and others getting off track and losing ground in their influence as our focus fluctuates from things that are really neat but unnecessary. In order to prevent a wavering business model I sat down and came up with a singular, simple focal point. VALUE. Wingspan Marketing is in the business of Creating, Developing, and Revealing Value on the internet.
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I’ve heard over and over again that 2011 is the year of the SEO. (I’ve also heard it’s the year of the donkey, moon pies, and Apple. But I’ll save those for another article.) I like this idea since I’m trying to launch my full-time career in the SEO field this year. As I look at the current landscape of search engine optimization and internet marketing (I consider them to be one in the same) there are 3 innovations in the discipline of SEO that I think will happen this year.
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Communication in the church is the most important part to having an effective online marketing campaign. Here is an introduction to one of the best tools out there to manage your church communication. SoChurch
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I am seeing some great value from SEOmoz‘s WhiteBoard Friday’s. My take away from today’s video was a step back to the original intent of life: True Relationships. I know it seems a little deep for me to be taking away something that heavy from a simple video on SEO, but, go ahead and watch the video and see if you come to the same conclusion I have.
I’ll tell you what conclusion I’ve come to after the video…
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One of the incredible things about WordPress is the community that supports it. The WordPress codex is an incredble resource that has helped me out so many times over the past few years. I was searching through some of it today trying to find some help to an issue I was having.
Again, I was shown an example of the good people that provide quality resources to WordPress users. I just happened to stumble upon this handy dandy WordPress Cheat Sheet in .pdf format.It is a great starting point if you are trying to adjust some code or theme structure in your WordPress site. Not only does it hold some great information but it can give you a better idea of the big picture of how WordPress works. Here are the main headings in the Cheat Sheet…
When your evaluating the success of a blog or a website it is important to have a standard that you establish in order to determine if you are successful or not.
As Google says “Goal conversions are the primary metric for measuring how well your site fulfills business objectives. A goal is a website page which a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download.”
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When you discuss different attributes of a website that effect ranking in Search Engine Optimization the conversation usually includes the idea of frequency of page updates.
Based on the evidence that blogs seem to show up very quickly in Google and Bing it is safe to assume that new and unique information is what Googlebot eats for breakfast.
This brief video discusses some of the theory behind when pages should be updated. Take a listen and then let me know what you think.
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Whenever I get this question: “So what exactly do you do as an internet marketer?” I always respond with the letters SEO somewhere included in my explanation. Unless someone has used an SEO services in the past or had some training in it before there is a sorta sceptical feeling to the whole thing.
I am on a quest to define SEO (search engine optimization) as I see it. Many smart people have differing ideas on what exactly this discipline really is but I want to define it myself. Continue Reading…
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