Social media and internet marketing change very fast. It has been said that by the time you bring your computer home from the store it is already outdated. While this may be stretching the truth a little, it does characterize a significant fact about technology in general. Things do change very quickly, especially online.
There are many reasons a company would not get involved in social media or web marketing but the excuse of “It just changes too fast” shouldn’t be one of the them. In fact, this reason should compel you to jump on board.
In a rapidly changing environment it doesn’t take long for things to shift. All of the sudden the newbie is the authority. So many people are starting to jump on with social media and web marketing that if you consider yourself a “late comer” you will soon find yourself assuming the “veteran” status.
There are a few exceptions to this process. Just because you have an account with any or all of the social networks, doesn’t mean you are going to be successful.
Here are three things to keep in mind when stepping on board the SS Internet Marketing (Get it? It’s like a boat name. Crafty.)
- Learn the environment - Take some time when you first jump on to learn what type of environment the network is. For example, Facebook and Twitter have drastically different communication systems. Most, if not all, of the social networks have an online guide to help you learn how to communicate more effectively.
- Stay active - As with any online or offline community, people come and go on a regular basis. If you are really interested in communicating your message to others make sure you set a goal to have regular updates.
- Promote others – Any online community dislikes an arrogant, pushy, salesman as much as an offline one does. Use your platform to speak much like you would if you were hosting an awards ceremony. Promote those around you and you will find that you will be much more effective.
When you have experience in something online you obtain a certain level of “authority” which makes your voice louder than anyone else around.